Rich Snippets and Search Visibility

In 2010, Google began to develop a system of communicating relevant results to its search engine algorithm. They called this new system, Rich snippets.

There is a danger of describing Rich snippets in so much technical detail that it will not be helpful. That being said, Rich snippets allow companies to present details of their products and services to the search engines that ordinarily would not have been found in typical search results.

Here's the relevance to a small business. Let's use a small local hardware store as an example. Furthermore, let’s say that one of the items that they carry in their inventory is a particular brand of ladder. So, the company wants those that are looking for this ladder in their local area to find that they its available at their location.

So with the help of a local marketing consultant and/or web designer, the hardware store uses Google's Rich snippets to communicate the fact that the hammer can be found at their store. The code is placed on their website and then searchers are able to find this kind of ladder at their location.

The hardware store (or any business) that can do this for their products, can stand out in the search engine results and may experience increased website traffic from those looking for these specific items.

For additional information on how rich snippets can help your business, please visit Local Marketing Muscle.

Local Marketing Muscle provides local marketing and local SEO services to small businesses using Google+ Local, local SEO, press releases, local event marketing and video marketing. For more information please contact Thaddaeus Hubbard at (410) 709-3916 or visit http://localmarketingmuscle.com