Filmmakers Need Love, Too

While local publicists focus on the music scene, what is the film industry left to do?

If you know me, you know I've had a lot to say about local public relations. While this region has some hard-working, enthusiastic publicists, we also have some really bad ones.

With that said, I don't see enough publicity for the county's film industry. There is plenty of clientele here, but I do not believe they are being handled properly by local publicists. There are so many projects that come from within Prince George's County and we seriously need the publicity. We filmmakers are good at promoting our respective work, but not so good at promoting ourselves. I know I don't have the best perception of local publicists, but I am open to change. 

As a filmmaker, you must realize that you need help promoting your film project. While having a good publicist can open many doors for your project, having the wrong one can get a lot of doors slammed in your face. Pay close attention to those publicists whose clients are involved with the community. After all, we interact with the community, they are our market.

If you are serious about your career, sooner or later, you will need a film publicist. I’m not speaking about just any person who can write a press release, but someone who knows and studies your industry. Often I see local publicists representing the local music scene, and while that it is needed, it leaves the film community to fend for itself. As filmmakers, what are we supposed to do?


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